Graphic Direction - superior printing solutions

Solution: GD moved the client from Flexo printing on carton, to employing a litho press to print on paper and then wrap the boxes. This process allowed the designer to enhance the look and produce a finished product that brought the packaging to a new level.

Challenges: The new look had to be created and produced in a cost-efficient manner.

Approach

Looked at the job from end result, working back to capture every detail
Reviewed alternative print solutions
Costed a print solution to meet outlined budget

Project: Redesign product packaging to lift the brand shelf position within a cost-effective print solution.
Designer’s Vision: To elevate the look of the client’s packaging materials to a level that would be a true reflection of brand’s characteristics and quality.

Taking over a new role is always challenging – especially when you inherit an existing Supplier base. Fortunately, I was able to find Graphic Direction through the recommendation of another colleague who had dealt with them in the past.

Graphic Direction was able to offer quality suggestions to enhance our packaging.
They also improved our turnaround times, improved our quality and always provide personal attention to our needs.

Their pricing was extremely competitive, even affording me the opportunity to realize some impressive cost-reductions over previous Suppliers who we had been doing business with for years! I highly recommend the Graphic Direction team!

Ben DaPonte - Coordinator - Retail Merchandising, Signage, and Packaging
Bombardier Recreational Products Inc.