Graphic Direction - superior printing solutions

Challenge: Locating a Canadian source for the unique substrate and ensuring that the material, which had never been used in a printed application before, would prove to be capable.

Approach:
• Met with the designer at the pre-production stage to review the creative concept
• Researched and sourced the substrate material
• Graphic Direction conducted print, adhesion and binding tests on the substrate to determine what processes would be required in order to achieve the finished looked desired by the designer

Project: A condominium marketing print piece targeting upscale purchasers.

Designer’s Vision: To create a piece that truly reflected the style and quality of the finished condominium, by incorporating a unique European substraight material.

Solution: Graphic Direction and the designer were able to create an innovative piece that captured the essence of the finished condominium and made a definitive style statement about the developer. Satisfied Customer Testimonial.

The Graphic direction team worked closely with our design and production department to source a plastic substrate which had a shiny side and defused side which was sheeted specially for this project. Once again they delivered on time and with exceptional quality! Our client was ecstatic with the final results.

Thomas G. Reilly - Production Manager
Montana Steele Advertising