Case studies
Challenge:
The designer’s vision was clean, sophisticated and innovative. Graphic Direction needed to research the pocket folder material and create the appearance of a perfect bound binding of the marketing brochure within. Because the brochure included a foldout, an alternative method needed to be determined.
Approach:
•
Graphic Direction researched and sourced the six-pocket presentation material
• GD researched the feasibility and practicality of foil stamping within the gusset, as well as laminants and finishing techniques
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Graphic Direction is FSC certified
Panorama
Project:
A marketing piece for the Panorama Condominium that would appeal to an audience that appreciated subtle, sophisticated design.
Designer’s Vision:
To create a three-pocket, folder to house the marketing brochures and floorplans. The marketing brochure within, included an acetate-like material, and featured a foldout within the piece.
Solution:
The three-pocket presentation package material and printing quality was exactly what the designer had envisioned. To accommodate the foldout feature of the piece, an alternative wrap with a hidden stitch was employed. The finished piece was a true reflection of the exquisite tone, feel and individuality of the Panorama condominium development.
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